RESUME

EXPERIENCE

AllSides.com |Director of Marketing 
June 2018 – Present

– Create original marketing and social media content, including blog posts, videos, graphics
– Advise on and execute public relations strategy
– Monitor SEO and marketing programs for effectiveness in terms of traffic 
– Develop and advise on top-level corporate branding and messaging materials 
– Work on link-building, SEO, keyword identification, on-page optimization
– Identify and analyze KPIs using Google Analytics
– Analyze and research media outlets for inherent bias; gather data on bias and communicate findings effectively to AllSides readers

Don’t be fooled by media bias and fake news. Unbiased news does not exist; AllSides provides balanced news and civil discourse.

Care2.com | Senior Manager, Brand PR and Marketing
February 2018 – June 2018

– Acted as Care2 media spokesperson
– Wrote 20+ press releases and other content per week 
– Developed strategic media campaigns and managed influencer partnerships
– Advised CEO, executives, employees, site users, partners, and influencers on media readiness
– Collaborated with external PR agency on pitching angles and timeliness 
– Secured media coverage in target outlets, including New York Times, Washington Post, NBC
– Wrote talking points, op-eds, award submissions, quotes, blog posts, social media copy, video scripts

During my time at Care2, I increased the brand’s media coverage significantly. I:
– ramped up our media mentions from 10 to 328 stories per month
– secured 3,900 stories in 2017, amounting to 4.5 billion impressions in local, national, and international media outlets

Care2.com | Manager of Brand PR and Marketing
March 2017 – February 2018
– Act as Care2 media spokesperson
– Write and distribute 10 to 15 press releases per week on advocacy campaigns and events
– Coordinate media coverage in outlets such as New York Times, AP, Washington Post, Forbes
– Advise Care2 executives, partners and staffers on media readiness
– Write talking points, quotes, blog posts, op-eds, social media copy, video scripts, and more for Care2 executives, users, and high-profile celebrity influencers

Care2.com | Activism Marketing and Social Media Manager
Jan. 2014 – March 2017
– Act as Care2 media spokesperson
– Coordinate media coverage in outlets including New York Times, AP, CBS, The Guardian
– Write and distribute press releases on hot issues/petitions
– Manage and grow Care2’s social media accounts, with following of over 1 million users
– Advise citizen petition authors and Care2 staff on media readiness

Come Recommended | Senior Content Creator
May 2012 – Nov. 2013
– Ghostwrite and edit 10+ articles, blog posts, other digital content on behalf of clients weekly
– Content appears in Forbes, Huffington Post, Mashable, VentureBeat, Business Insider, and more
– Adhere to search engine optimization (SEO) strategies for increased traffic
– Research and draft infographic copy, whitepapers, press releases, e-newsletters, webinar scripts

The Daily Collegian | Promotions Manager
Jan. 2011 – May 2012
– Designed and executed over 20 events, contests, and community outreach initiatives to 43,000 students
– Coordinated with Nike, Cirque Du Soleil, PSU Athletics, Bryce Jordan Center, Levels Nightclub
– Maintained social media accounts, reaching audience of over 28,000 followers
– Recruited, trained, and managed Promotions Department staff members

Dick Jones Communications | Public Relations Intern 
May 2011 – Dec. 2011
– Managed media relations efforts of more than 20 colleges and universities
– Wrote articles, op-eds, and feature stories
– Secured client placements in USA Today College, Fox News, StudentAdvisor.com and more

The Daily Collegian | Arts Reporter 
Jan. 2010 – Dec. 2010
– Wrote 3 articles per week covering the State College arts scene
– Wrote weekly blog posts
– Established and maintained relationships with a variety of sources

EDUCATION

Penn State University, University Park, PA, 2009 – 2012
B.A. Public Relations, Minor in Spanish

SKILLS

AP Style, WordPress, Sprout Social, InboundWriter SEO, Adobe Photoshop, iMovie
Social Media: Facebook, Instagram, Snapchat, Twitter, YouTube

AWARDS

– Recipient, Shorty Social Good Awards, Business 2 Business Category, Nov. 2017
– Recipient, The Daily Collegian AIG Board Scholarship – April 2012
– Recipient, Elizabeth Rok Photography Scholarship, Community Arts Center, Cambria County – Spring 2009