RESUME

EXPERIENCE

Care2.com | Manager of Brand Marketing and PR 
March. 2017 – Present

Care2.com | Activism Marketing and Social Media Manager
Jan. 2014 – March 2017
– Act as Care2 media spokesperson
– Coordinate media coverage in outlets including New York Times, AP, CBS, The Guardian
– Write and distribute press releases on hot issues/petitions
– Manage and grow Care2’s social media accounts, with following of over 1 million users
– Advise citizen petition authors and Care2 staff on media readiness

Come Recommended | Senior Content Creator
May 2012 – Nov. 2013
– Ghostwrite and edit 10+ articles, blog posts, other digital content on behalf of clients weekly
– Content appears in Forbes, Huffington Post, Mashable, VentureBeat, Business Insider, and more
– Adhere to search engine optimization (SEO) strategies for increased traffic
– Research and draft infographic copy, whitepapers, press releases, e-newsletters, webinar scripts

The Daily Collegian | Promotions Manager
Jan. 2011 – May 2012
– Designed and executed over 20 events, contests, and community outreach initiatives to 43,000 students
– Coordinated with Nike, Cirque Du Soleil, PSU Athletics, Bryce Jordan Center, Levels Nightclub
– Maintained social media accounts, reaching audience of over 28,000 followers
– Recruited, trained, and managed Promotions Department staff members

Dick Jones Communications | Public Relations Intern 
May 2011 – Dec. 2011
– Managed media relations efforts of more than 20 colleges and universities
– Wrote articles, op-eds, and feature stories
– Secured client placements in USA Today College, Fox News, StudentAdvisor.com and more

The Daily Collegian | Arts Reporter 
Jan. 2010 – Dec. 2010
– Wrote 3 articles per week covering the State College arts scene
– Wrote weekly blog posts
– Established and maintained relationships with a variety of sources

VOLUNTEER EXPERIENCE & CAUSES

Stop Street Harassment | Social Media Volunteer
Oct. 2012 – 2014
– Coordinate social media on behalf of a nonprofit dedicated to ending gender-based violence worldwide
– Update social media pages with new content weekly
– Write and promote blog posts

Penn State For All Student Equality (PSU FASE) | Media Relations Volunteer
Dec. 2012
– Coordinated student groups, faculty, alumni, and professors to participate in silent campus march
– Disseminated information to promote diversity and fight racial intolerance on campus
– Secured coverage in national outlets such as NBC Latino and CNN
– Prepped student leaders for speaking engagements with national media

Sexual Violence Awareness Week (SVAW)
April 2012
-Lobbied Penn State student government, UPUA, for funds to support week’s events
-Promoted various awareness events via social media and street team

SKILLS AND AWARDS

– Proficient in AP Style, WordPress, Sprout Social, InboundWriter SEO, Adobe Photoshop, Audacity Audio Editor
– Recipient, The Daily Collegian AIG Board Scholarship – April 2012
– Recipient, Elizabeth Rok Photography Scholarship, Community Arts Center, Cambria County – Spring 2009
– Working knowledge and command of Spanish

EDUCATION

Penn State University, University Park, PA, 2009 – 2012
B.A. Public Relations, Minor in Spanish